ILIA Beauty is a skincare-powered makeup company that challenges the conventions of clean beauty by creating safe, potent formulas with active levels of skincare ingredients. They believe in the fusion of skincare and makeup, using botanicals and SPF to shield skin from environmental stressors. ILIA's products are designed to revive the skin's natural vibrancy and offer a fuss-free philosophy with multi-use options for easy application. The company prioritizes a balance between natural and synthetic ingredients, pushing for innovation and sustainability in their packaging materials.