IMPOSTER is an Animal Friendly Lifestyle Brand (and Marketing Platform) that gives animals a share of products they have inspired. Starting with IMPOSTER Fur, which is 100% animal friendly, IMPOSTER replicates products inspired by the beauty of animals and gives a share back to animals. IMPOSTER falls into what is being called the fourth sector or a For-Benefit Corporation, a hybrid between the for profit & non profit sectors. IMPOSTER & The Humane Society of the United States have joined to protect the lives of animals. Wayne Pacelle, the President of The HSUS, calls IMPOSTER a serious game-changer for animals and the fashion industry. The HSUS is the nations largest & most effective animal protection organization. IMPOSTER has introduced a new Cruelty Free Product Symbol, making animal friendly products recognizable from the outside. The IM IMPOSTER symbol is essentially natures trademark, with animals being the ultimate miracle of nature. The IM symbol is a royalty trademark for animals & the natural world - the way a celebrity would use their name/image to sell a product. IMPOSTERs top retail partners are: Barneys New York, Neiman Marcus, Nordstrom, & Amazon. IMPOSTER celebrity supporters include: Sarah Jessica Parker, Sandra Bullock, Carrie Underwood, Jessica Chastain, Olivia Wilde, Dakota Fanning, Freida Pinto, Christina Applegate, Emmy Rossum, Kaley Cuoco, Kerry Washington, Marisa Tomei, Hailee Steinfeld, Abigail Breslin, Anne V, Taryn Manning, Maggie Q, Nikki Reed, Olivia Palermo, and Angie Harmon, among others. IMPOSTER was inspired by a rescued horse named Draco. The white star at the center of the IM symbol is in his honor, because Draco has a perfect white star on his forehead. With IMPOSTER, when we see something beautiful, we honor its beauty. We dont take a life because we covet something it has. IM their Symbol. YOU are their voice. www.IMPOSTER4animals.com www.IMPOSTER.nyc #IMPOSTER4animals @IMIMPOSTER