The Incentive Marketing Association (IMA) is an organization of providers of incentives, corporate gifts and related services. We are dedicated to promoting high standards of professionalism in the incentive and recognition field, creating greater awareness of incentives, and helping our members prosper in a changing business environment through education, training, research, and marketing services. Founded in 1998, IMAs membership comprises 500+ individuals and businesses engaged in providing goods and services for incentive buyers and suppliers. IMA is the only organization in the field representing every segment of the marketplace including advertising/sales promotion agencies; consultants, distributors; gift card suppliers; fulfillment companies; incentive houses; manufacturers; national marketing companies; performance improvement companies; representatives; recognition companies, travel specialists and the industrys major trade publications and trade show managers. IMA is a network to find all the expert resources for recognition and incentive programs. IMA provides education, conferences and webinars, and research to help businesses use incentive programs to motivate employees and customers. IMA is a leader in the Incentive Federation, the industrys government relations organization.