Weve all experienced a corked bottle of wine. Sometimes without evening knowing it. We may have been tipped off by the musty, wet cardboard smell, we may have simply been disappointed in the lack luster wine in our glass. As wine professionals, most of us are fairly well versed in the effects of TCA. Many consumers, however, are not. They are left not thinking they received a flawed bottle, but rather that they dont like the wine. That one bad bottle is now not just flawed wine, but reputation damaging. People tend to stick to their early impressions when it comes to wine, and will return to the same label over and over if their initial experience was good. While there are things beyond your control as a producer, the wine in the bottle is absolutely your domain. By insuring the integrity of the wine, you protect your brand reputation. I hear producers say we have protocols in place, yet I have personally opened at least 4 TCA tainted bottles in the past year (just at home for personal enjoyment, not in a high volume situation). Over my career, countless bottles. This is what has led me to start Kismet K9 TCA Detection. This is a solvable problem.