La Bella is a family-owned and operated music string manufacturer founded in the 1640s in Salle, Italy. The company specializes in producing high-quality gut and steel strings for lutes, guitars, violins, and orchestral instruments. La Bella's product line includes brands like La Preferita, Sweetone, Criterion, and New-Tone. They are known for their dedication to excellence in string manufacturing, with a history of supplying strings to renowned instrument makers like Amati and Stradivari. La Bella remains the oldest continuously family-owned and operated music string manufacturer in the world, with a strong focus on supporting music education and sponsoring music events and festivals.