Lake Fork Trophy Lures was founded in 1997 approximately 65 miles east of Dallas in Emory, Texas near world famous Lake Fork and is a manufacturer and international wholesaler of premium fishing products. The company strictly adheres to three guiding principles: To produce only high quality innovative soft plastic lures made in the U. S. A. To thoroughly test every new product on Lake Fork and on the Pro Tours before rollout to the fishing public. To provide exceptional customer service and satisfaction with a personal touch. The company is located on its original site at 1000 E US Highway 69 in Emory and is the home of its very high-traffic, prominent retail store. The first LFT soft plastic lure, the Ring Fry, proved very successful and has led to many new unique, cutting-edge products, including the patented Live Magic Shad. These and other original lures are designed and manufactured in-house at the companys manufacturing plant in Emory. Products are sold nationwide in major retailers, such as Bass Pro Shops, Tackle Warehouse, Dicks Sporting Goods, Academy, Gander Mountain, Cabelas and others as well as sold throughout Europe, primarily in France and Italy.