WHO IS SEDNA? Sedna bends the rules and brings out the hero in all of us. We are leaders, creators, dreamers and trendsetters. Our goal is to help you bring out and love your beauty DNA. We celebrate individuality and shake up traditional beauty standards, while daring you to have a little fun along the way. Not only are we a renegade for beauty, we are an eco-conscious role model championing environmentally sustainable and cruelty-free products. OUR MISSION Sedna aims to grow with the highest levels of character and integrity by providing high-quality innovative beauty products. CRUELTY-FREE We are a Cruelty-Free brand and stand behind our promise from start to finish. This means that we do NOT test on animals or use animal products and byproducts in all stages of production. Most importantly, we only work with vendors who uphold the same standards that we do.