Malibu Kayaks was founded on two main principles: to disrupt the norm by way of innovation and quality, and to always pursue perfection by never taking the easy way out. Every idea starts with a problem, and ours was simple: kayaks all look the same. We started Malibu Kayaks to create an alternative. We believe every paddler deserves a kayak designed for their individual needs, not the other way around. We dont believe in a one hull fits all model. Malibu Kayaks began in the industry as retailers and slowly make the transition to manufacturer, simply because we believe we could make better kayaks than what was available. We knew firsthand the challenges to selling and buying a suitable kayak. The key was education. By being an informed retailer and manufacturer, we understood how unique each paddler was and how different each region's needs were. We began educating the masses on what we knew to become informed buyers, and we apply the same principle of education to our dealer support. By engaging with customers directly, and drawing from the expertise of our suppliers, were able to provide higher-quality, better-looking, and better-performing kayaks and accessories. We are crusaders of the unknown. Malibu Kayaks edges toward the uncharted and pride ourselves in being on the outside, being the rebel. We took risks and often failed, but Malibu Kayaks journeys on to disrupt the norm.