Manufacturers Representatives of America (MRA) is a national not-for-profit trade organization established in 1978. They specialize in professional multiple-line sales and marketing for the paper/plastic disposables, packaging, and sanitary maintenance industries. MRA member rep agencies are experts in their markets, assisting manufacturers in enhancing their salesforce or operating as exclusive sales representatives cost-effectively. The company promotes the function of independent manufacturers' representatives, educates manufacturers on the benefits of using reps, and provides resources to develop reps' capabilities. MRA serves leading manufacturers in the United States, Canada, and internationally, enhancing professionalism in marketing and promoting the benefits of multiple-line marketing.