Maven Outdoor Equipment Company is a company focused on designing and creating innovative products for the modern outdoorsman. They specialize in award-winning optics, including binoculars, monoculars, rangefinders, riflescopes, and spotting scopes, which are exclusively sold direct to users with no middleman or retail markup. Maven was founded in 2013 by Brendon Weaver, Mike Lilygren, and Cade Maestas, who aimed to develop high-quality, performance-driven products without compromising on quality. The company operates on a direct-to-consumer business model, eliminating retail markups and offering world-class optics that compete with major European brands.