MIXELLE: Personalizing the World of Fragrance (New York | Palm Beach) The ancient art of perfume has finally entered the 21st century! MIXELLE instantly personalizes a fragrance inside the bottle by simply 'dialing up' a favorite combination. Magic? Kind-of! MIXELLE is the first brand to launch with patented, MixByMeFragrance Technology. So, how does it work? Fragrance-lovers select from among the three luxurious, specifically and thoughtfully formulated perfumes; Cashmere, Gypsy or Soleil. MIXELLEs bottle has separated glass chambers housing the fragrance components. Changing the dial settings creates new fragrance combinations with each click; customize for warmer, fresher, daytime or nighttime. A fragrance for every mood, every occasion, every facet of your busy life! MIXELLEs dial-up feature alters the perfume heart. Change the dial settings et voila, the modifiers are powered to transform, to modulate, the perfume heart. Dial-up. Play. Spray. Go! Over 300 different formulations are contained in a single bottle! For the first time, fragrance is interactive. MIXELLE encourages consumers to play with the scents and ushers in the era of fragrance self-expression. However, making fragrance fun was no easy task; teams of engineers and packaging designers noodled the technology until it was user-friendly and mistake proof. Equally, MIXELLEs sophisticated formulas were crafted by an experienced nose associated with a renowned international fragrance supplier. We relied on highly trained noses to create a fantastic user experience with a built-in safety net. Tweakable and experimental, MIXELLE offers the freedom to create your own fragrance dream and story. With the demand for customized perfume on the rise, could a personalized version of your favorite brand be far away?!