NewRuleFX is the effects and props division of New Rule Productions, Inc. which encompasses the SMASHProps breakaway line as well a growing collection of action props, expendables and a custom build team that's ready to take on your challenging projects. Our mission is to give the production industry, independent filmmakers, theatre companies and anyone else a direct and affordable effects prop solution. We carry a wide range of props and supplies that are created for modern production while utilizing ingenuity and technology to reduce cost. We do not rent props. We are also a full service mold-making and casting company that works in many different industries in addition to the entertainment industry.