NordicTrack specializes in providing premium personal training at home through a range of fitness equipment including treadmills, exercise bikes, ellipticals, and rowers. They offer innovative products with features like tracking apps, cushioned treadmills, and top-tier personal training programs by expert trainers. NordicTrack's iFIT experience allows users to access interactive personal training programs from the comfort of their homes, catering to both beginners and experienced athletes. The company focuses on delivering the best iFIT programs and personal trainers on high-quality home fitness equipment to enhance the fitness experience for users of all levels.