SQF Certified Since 1935, Paramount Coffee Company/Paramount Roasters has had a rich heritage of roasting and distributing high-quality coffee products. Based in Lansing, Michigan, Paramount Coffee is one of the oldest and largest regional coffee roasters in the United States. Our primary focus is roasting and packaging coffees for the private label industry for national and international grocery stores, convenience stores, state and regional coffeehouse chains, as well as universities. Paramount Coffee Company/Paramount Roasters also roasts, packages and sells its own specialty branded coffees which can be found in many non-traditional retailers across the U.S., Canada and in the U.K.