pe-ar makes passive packaging come to life and turns an ordinary shopping experience into an extraordinary, interactive and engaging one. Genuinely improve the end user experience (not just technology for technologys sake). Communicate directly and create a relationship with your consumer. Enhance consumer shopping experience and develop brand loyalty through interactive tasting events and trade show experiences. Offer the buyer / store owner the newest interactive customer experience available to the industry and deliver a measurable economic benefit to all players in the supply chain. Create customized voucher campaigns to appeal to new customers and encourage repeat business with existing customers by way of incentives, discounts and savings. Sustain customer loyalty and influence spend behavior by incentivizing your base with rewards. Campaigns can be configured based on number of visits, spend or on an item-level basis. Engage your customer and send targeted custom messages and promotions directly to a specific audience or your entire customer base to encourage repeat business. This proprietary and patent pending still image technology allows for any package to come to life by simply pointing your mobile phone camera at a label and a video magically appears. By reverse engineering the process, the brand owner does not have to invest in any changes and can use existing inventory... essentially a brand can be up and running in a few days. We began with Wine and Spirit brand labels because we know this space well and aligned with strategic partners nationally. This technology will be made available to a broad number of products. explains its founder, Ralph Mizraji.