Pica Product Development, formerly known as Nel-Tech Labs, specializes in designing and manufacturing advanced in-store messaging, music-on-hold, loss prevention, and smart scenting systems. The company's products are distributed globally through approved dealers and are utilized by renowned brands across various industries such as corporate, entertainment, food, hospitality, retail, transportation, and wellness. Pica Product Development focuses on IoT products and has a strong emphasis on innovation, offering services in custom product development, digital messaging/music systems, and loss prevention solutions. The company's expertise includes low power digital circuitry, wireless, electromechanical, and software platform design, with a focus on delivering high-quality and innovative electronic products.