In 1976, father-son team, George and Jeff Pierce, looked for the friendliest stretch of land on the Highway 287 access road outside Henrietta, Texas. After days of waving to passers by, the Pierces found the perfect property and opened for business. After years of being a well-known trailer distributor, they found a niche in manufacturing and began catering to the work truck market. The vision to develop quality, dependable, affordable equipment with exceptional customer service continues today. QUALITY and DEPENDABILITY: If maintained properly, our products are built to work for decades of wear and tear. We receive calls from longtime customers with thirty year old Pierce winches simply needing solenoid replacements. AFFORDABILITY: Our team works diligently to keep our overhead low so our customers benefit from the savings. CUSTOMER SERVICE: We believe the customers need is first priority. As a team, we strive to assess the customers need and provide the best support possible. Our business services a client base built on over thirty years in the industry. We are proud of the great relationships we have nurtured over the years and enjoy adding new OEMs and distributors. We strive to: Be fair and honest. Take care of your business. Provide each customer with personal service. We are proud of our team and our end products. We value feedback, whether positive or negative, and take seriously your overall satisfaction. If you have had a great experience with us and we would love to hear from you. If you have had an issue that you feel was not resolved, we want to do what is in our control to help out. We are grateful to our longtime customers and appreciate each time you refer our company to a friend. If you havent previously worked with us, we look forward to your business and helping with your next project.