A Breakthrough in DTC Media Doctor-Driven Adherence Follow-up Activates and Sustains Medication Adherence The new ProActive for Patients automated office-visit follow-up system makes it fast and easy for its network of physicians to activate and sustain greater adherence for the medications they prescribe. Patients enroll during check-in and get high-quality, personalized e-mail follow-up from their own physician through the ProActive HIPAA-compliant processing center. Now marketers can rapidly build and sustain greater patient adherence for pharma brands by sponsoring ProActive Virtual House Calls - a uniquely powerful series of reminders and additional follow-up, including e-mails, voice-messages, co-pay assistance and CRM enrollment delivered to patients at home during the critical first three months post-prescription -- from the source patients trust more than any other -- their own physician. Doctor-driven adherence follow-up is a powerful new DTC media channel that can help pharma brands reach their adherence goals by leveraging the most powerful voice in healthcare -- the voice of each patient's own physician. Call now to find out how ProActive for Patients can help your brands. Robert Burg Executive Vice-President, Business Development 610-941-2942 [email protected]