When the family's Golden Retriever had 14 puppies, it was in our search for a gentle and effective natural shampoo option that the inspiration for Pure + Good was born. Started by a mother and daughter who love their dogs and natural wellness, they set out to create a line of products for pets that was truly natural. Working with a local chemist for over a year, we launched our first shampoo line in 2013 that was completely free of chemicals, detergents, sulfates, pthalates, parabens and fragrances. Since then we have continued to expand our product line founded on this chemical free principle. We work with countless small businesses to bring our product to market and value the relationships we have with these business owners who are equally passionate about Pet and Environmental health. WHAT WE'RE PASSIONATE ABOUT + The best quality of life for our pets + Naturally sourced ingredients + Healing powers of essential oils + Recyclable packaging + Working with small businesses + Creating products that don't harm the earth + Educating consumers about greener ways to treat the animals they love so much and the world around us. + Absolutely ZERO chemicals, detergents, sulfates, pthalates, parabens, mineral oils, preservatives and fragrances