OUR OBJECTIVE: We are changing the way that people buy work boots by building premium handcrafted work boots at an affordable price, sold directly to you and delivered to your doorstep; that's our QLTY (Quality) Objective. INSPIRATION: QLTY started with a 2018 cross-country trip. Passing through the small towns, rural communities and big cities there was a consistent image of people with hard hats, vests, wearing boots, going to work - building something. These are QLTYs crossroads, these are the images of our future, a future being built every day. What we make: We are starting with work boots. Boots for people who work in the construction, mining, manufacturing and agricultural industries. Our products are part of their life and an extension of their job. We are a company built around the needs of our consumer - nothing more. OUR VALUES Our workers come first (consumer-centric) Do the right thing, even if it costs us (integrity) Stay a step ahead (innovation) Moving forward together (freedom to lead, responsibility to create & get results) No jerks, no bros (mindfulness & self-awareness) Be a great partner (teamwork, compassion) Make the world a better place (social responsibility, kindness)