Reflect Sports has been manufacturing and distributing a proprietary range of products since 2009, including a salon-quality swim hair care line and an anti-chafing skin and chamois cream designed specifically for women. The company targets salon and beauty stores, resorts, hotels, spas, and swim, bicycle, and multisport retailers. Reflect Sports was founded by two working moms who share a passion for an active lifestyle and developed products tailored for women after spending countless hours swimming, cycling, and running. They collaborated with a chemist to create safe and high-quality products for women, emphasizing their commitment to providing quality products for the active lifestyle worldwide.