RocCera, LLC is a manufacturer of advanced structural ceramic (ASC) components based in Rochester, New York. This advanced ceramic technology was developed in Kodak under the leadership of Dr. Sam Ghosh, who founded RocCera in 2006. After outgrowing its initial manufacturing space in Hilton NY in 2008, RocCera moved to larger location at the Rochester Technology Park with increased space for offices, manufacturing, research and development. ASC technology helped Kodak improve photographic manufacturing processes around the world. Implementation of ASC technology greatly improved manufacturing productivity, enhanced product quality thereby reducing product rejection, and drastically reduced manufacturing cost. Since his retirement from Kodak, Dr. Ghosh has focused on developing the benefits of ASC technology for a wide range of applications. RocCera designs, consults, manufactures and markets customized advanced structural ceramic components for industrial, commercial and domestic applications. Most of these products focus on providing the end user with specialized components to meet demands of higher wear and resistance to corrosion and oxidation leading to longer life (average ten to twenty times longer than steel), low maintenance and greater reliability.