Rodalen was created to develop and market product concepts that focus on the consumer experience. More importantly, the personal experience and connection with those products. Rodalen brands consist of products that become part of the consumers life. Our branded collections are developed for successful, stylish, and aspirational people that think average is a four letter word, and that individuality and continuous growth are to be cherished. UnderGents = Limitless Comfort & Style UnderGents was developed over several years as the 3rd wave in mens underwear. UnderGents focus is all about limitless comfort & style. UnderGents.com is insuring the items worn closest to your body are the most comfortable items you wear [hence our name Under for products worn under your clothes combined with Gents for the Cloudsoft gentle feel and our focus on mens products]. With our focus on comfort and style we are striving to be the most consumer men-centric underwear brand in the world. UnderGents underwear have been designed to bring you the gentle comfort and style you want and need. We are different in the way we approach designing our products. We believe it is important to design every single product to perfection rather than produce a high quantity of imperfect items. The result is a new axiom in producing underwear that are so comfortable and stylish.... there is No question! As a brand, UnderGents resonates with the needs and wants of successful, aspirational, and stylish men with a bit an edge; otherwise known as Everyday Gents. Our products are inspired by heritage as well as the latest trends & garment technology. We select the highest-skilled partners to produce high-end quality products that are unmatched by any other underwear or sock brand. The personality of UnderGents includes the creative and artistic stories of all our customers that wear UnderGents products every day.