Ross Snow Tech is a company based in Colorado that specializes in snowboarding gear and accessories. They aim to help people access various terrains safely and efficiently by leveraging technologies, passion, and experience. Ross Snow Tech developed the Convert, a snowboard binding that converts to a snowshoe, allowing for a tool-free transition in 60 seconds or less. Their innovative product utilizes technologies from satellites and is compatible with any board using the traditional 4x4 binding configuration. The company's focus is on enhancing the snowboarding experience and providing solutions for accessing side or backcountry terrain.