SIMPLER Hair Color was born from the frustration of dying my own hair and beard. This is Snehal, the founder. I got grays early, in my twenties. So, I began casually dying my hair & beard using the box-dye brands found at stores. I hated the messy and complicated process of dying my hair and beard at home. It was intimidating and felt like I was conducting a science experiment in my bathroom. And, the dyes burned my skin, which made me worry about the long-term effects the ingredients were having on my body. I tried salons, but they took too much time and money, and in some cases, burned my scalp even worse. So, having started and sold a few companies before, I did what entrepreneurs do. I decided to create a product that solved my own problem. I traveled the world, from Italy to Germany to Japan to Thailand and more, testing different products and speaking to top hair color chemists, all while searching for a gentler formula with safer ingredients, a thicker dye that didnt drip, and a single product I could use for my hair, beard, and touch-ups, instead of having to buy 3 separate products. It was also important to me that I create a product I could reuse, with each application feeling as fresh, and being as effective, as the first, in a package that was environmentally responsible, and finally, I wanted to make the entire user experience SIMPLER. After much research, I found a team of formulators with years of experience making tried and trusted hair products, and a track record of creating safe, premium dyes, to create exactly what Id been looking for. As I talked to men who dyed their hair and beard, and those that hadnt but were curious, I heard many of the same frustrations and realized I wasnt alone. I really believed and hoped that our product could help other people as well. I teamed up with Mitch, my cofounder, and fellow hair & beard dyer, to build a brand and team committed to treating customers the way we want to be treated.