SmartGirl Bags was founded on necessity. No where on the market could you find a stylish designer purse-like gym bag, we liked to call "Sassy" combined with the organizational features of external and internal pockets. SmartGirl Bags knows a woman on the go should not have to sacrifice either style or functionality when she works hard at the gym. In fact, a stylish bag can make going to the gym a whole lot more fun! We attribute the popularity of the SmartGirl brand to the unique combination. The average woman on the go to the gym takes anywhere from 10 to 35 items to the gym including what she walks into the gym with her sunglasses, keys, and phone. Most gym bags out there today are big black holes that everything falls in to and doesnt make its way out very easily, thus slowing down the woman thats on a time constraint. SmartGirl Bags Spring launch touts 5 exterior pockets and 6 interior compartments to organize all of your belongings. But what is organization without easy access? The pockets are open style allowing the gym goer to reach in and quickly pull out what she needs as shes running late to gym class. Theres even a plastic tethered but removable pouch for wet items or makeup. In addition, most bags today are pretty ugly big huge duffels in neutral or dark colors. SmartGirl bags are known for its chic sassy designs making the gym experience fun. Our motto: Workout like a guy but dont look like one! In addition SmartGirl Bags is a supporter of education and single parents with a unique scholarship fund to help single parents go to college with items such as rent and daycare costs that typical government programs do not cover. In fact, 2% of all profits go towards our SmartGirls of the Future" scholarship fund. If you are looking for a bag that will help you achieve your fitness goals or a gift for a lady in your life that works out, check out our Spring 2015 launch at www.SmartGirlBags.com. www.SmartGirlBags.com