Snappy Tom is an iconic brand, launched over 40 years ago in Adelaide, Australia. It was the first brand there to focus on fish as a main protein source for Australias cats. Prior to that, cats were fed mainly beef, lamb, and chicken as protein sources. The arrival of Snappy Tom paved the way for healthy, pure fish protein segments in cat food, and all the positive health aspects associated with it, such as Omega oils for joint, heart, and coat health. Because our products are processed in our own facilities and not assigned to cheaper third-party processors, we are able to maintain strict quality control over everything we do. Our pet food is processed in the same facilities as human grade food, and is therefore approved by the Canadian Food Inspection Agency (CFIA) and the Food and Drug Administration (FDA). This is in contrast to the old fashioned feed grade kibble that can contain by-products, chemicals, fillers and other ingredients defined as unfit for human consumption. We take pride in this distinction and believe it speaks to the quality and integrity of the products we put to market. Our slogan, real fish for real cats refers to the high quality fish meat included in our recipes, which helps create the perfect taste and texture your cats will love!