Sugar Golf is a company that offers premium 3-piece urethane golf balls designed to compete with major brands like Titleist ProV1. They focus on providing high-quality golf balls at an affordable price by eliminating unnecessary packaging and marketing fluff. Sugar Golf operates with a lean direct-to-consumer model, ensuring straightforward pricing and efficient fulfillment. Their products are manufactured at the same factories as big brands but sold at a lower price point, making quality golf balls accessible to everyday golfers.