Sullivan Tip Down is an American company making fishing rod holders for Ice Fishing, shore fishing and boat fishing. Our First product was the patented Sullivan Tip Down automatic jigging tip down. The two speed adjustable stroke jigger is a hit in the winter and gaining popularity as a summer fishing tool.It has been very successful for as much as it is advertised mostly social media and word of mouth besides the 3-4 shows per year I exhibit them.My next product is the patented Sullivan Tip Drop this one holds a rod stationary until the fish takes the bait at which time the rod tips down and a flag goes up and you have a fish on it. These are available in 6 colors and there are teams of each color on Facebook for them the teams are friendly competition and the smack talk is fun between the teams much like the NFC north rivalry. We have added lighted flags and these are so sensitive and reliable the flag when attached to the auto jigger will blink like a beacon on the ice and allow any lake traffic to see them for a long ways in the dark. We also added to our lineup a shore rod holder and a boat mounted rod holder that give you tip down action on the open water these work great also Our website is filled with accessories to help you be successful on your fishing adventures