Quilters and Sewists alike choose Superior because they care about creating exceptional, unique, beautiful quilts and sewn projects. Whether a quilt or sewn project is made for a competition, a gift for a grandchild, or charity, our threads, needles, and notions will help you craft a personal work of art. Creating high-quality threads, needles, and notions are only part of what Superior does. Leading the industry in thread and needle education, we have a vast collection of educational articles, videos, and guides which are provided free of charge. As firm believers in education, we emphasize the importance of understanding what makes a high-quality product and how to achieve success. Our purpose is to help all quilting and sewing enthusiasts learn more about threads, needles, notions, sewing, and quilting. We not only teach the principles of how to use tools in a more efficient and exciting manner, but we also underscore how simple improvements, such as adjusting tension and matching the right needle size to the top thread, can have a sizable impact in stitch quality and overall sewing success.