The Loo Boos is a product development and sales company. Kandja Ideation grows ideas and cultivates them from concept to market. Currently, Kandja Ideation's sole product line is The Loo Boos, a line of bathroom products for children that teach healthy hygiene in fun and engaging ways. Beyond being a line of products, Loo Boos are a cast of characters designed after healthy human bacteria and cells: Barry Bacteria, Eli E. Coli, Margo Macrophage, Larry Lymphocyte, Stephanie Staphylococcus, and Lacy Lactobacillus. This aspect of the product line adds an additional layer of learning for children. The products themselves aid directly in the learning of healthy hygiene habits and they concurrently learn about bacteria and cells that contribute to and disrupt healthy hygiene. The signature product of the Loo Boo product line is the Loo Boo Scrub. The Loo Boo Scrub is a patented bath scrubber that incorporates a USB rechargeable waterproof audio player with a traditionally mesh scrubber. With the press of a small button the Loo Boo plays a fun and engaging song that instructs a child how to clean from head to toe. Incorporated with in the song the child will learn why they should clean their bodies. They will also learn the scientific names of bacteria and cells that are on their body, about the endocrine system, and much more.