We create personalized, responsibly-sourced bodycare products that are all-around good, clean, and fun. Were crazy about BODYCARE DONE RIGHT. From the way we make our bodycare, to the way we run our business, to the way we treat our people, to the way we respect our planet... We are madly, wholeheartedly, dedicated to doing things a better way, and creating personalized products that are right for you. Our products are your products. We help you personalize exactly what you want in every way, shape, form and smell. Its bodycare thats all you and all good: including bar soaps, face soaps, shave soaps, shampoo soaps, lip balms, bath soaks, and body sprays! Were crazy about WHATS INSIDE. We have mad respect for Mother Nature, thats why we use only all-natural, plant-based ingredients inside every product. Our bodycare is vegan, cruelty-free, always all-natural, halal, non-GMO, and made from scratch to exact specifications. Were the CRAZY ONES. The Mad Optimist is based in Terre Haute, Indiana and owned and operated by three best friends and soapsmithsbrothers Mohammed A. and Mohammed M. Mahdi and Anthony Duncan. Heres hoping that every time you use a Mad Optimist product a little optimism rubs off on you!