TRiB (pronounced Tribe) is an outdoor technology company specializing in updating adventure sporting goods with sensible, high-tech, and fashionable accessories and modifications that make sporting experiences more immersive. TRiB's original passion is in paddlesports and rafting, with eyes toward innovation in outdoor and other watersports. We are an adventurous group of engineers and designers, but more than that we understand the experiences we represent and build our products for. We know what products are useful because we live these sports and consider ourselves part of the "Tribe". We use this word in the sense that we are social people that tend to bond and associate by group. To us, TRiB represents a community of outdoor enthusiasts who, in many cases, see themselves as part of a group that is both unique and tight-knit, with members who are proud of this part of their personal identity. For this reason, TRiB aspires to not only make products for an updated world of outdoor sports and adventures, but also apparel and other merchandise that represents our community and its passion for these sports.