Verelle is here to redefine the standard of beauty and build a community that brings out the best in our curls and in each other. As curly girls, weve gone through the straight hair = beautiful hair struggle which can make us feel like our natural hair isnt good enough, and weve also faced the obstacle of making sense of confusing haircare options and complicated routines. Thats why we started Verelle - to help you on your journey with simple, clean and reliable haircare that makes rocking your natural curls easy and effortless. Every product we make is thoughtfully designed for by hair type for wavy, curly, or kinky-coily hair.