Premium Equine Products. These unwritten rules of conduct were an integral part of the Cowboy Code that brought integrity and order to the lawlessness of the Old West. Virtues like taking pride in your work, finishing what you start, and riding for the brand ruled the day. When a cowboy rode for the brand, he was devoted to his ranch and his fellow cowboys, and that loyalty was returned in kind. This way of life is the foundation of our company and our relationships. Every decision, from handcrafting most of our products in Mt. Hope, Ohio to standing by our products with an Always Guaranteed promise, is made with our valued customers in mind. We ride for a job well done. We ride for honest, reliable service. We Ride the Brand.