Zoom North America is the exclusive distributor of Zoom products in the United States and Canada. With the tag line "Zoom. We're For Creators", the company provides equipment used by sound designers, location sound professionals, musicians, podcasters, filmmakers, electronic news gatherers, and pretty much anyone seeking to create digital content. Zoom produces a wide array of recording devices, including a line of portable handy recorders as well as multi-effects processors, effects pedals, drum machines, digital mixers, and samplers. Over the past thirty years, the company has established a solid reputation as a manufacturer of innovative yet affordable products which are based on original microchip designs. Under the steady hand of CEO Masahiro Iijima, Zoom is dedicated to continually developing new products that allow artists to more freely express their ideas yet are accessible to anyone, from amateur to professional. The company's staff represents a fusion of engineering expertise and artistic sensibilities; they know its not just a matter of having advanced technological skills but also the sense and desire to employ them creatively and imaginatively.