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2022 State of External Data
Explorium research survey If you’d like to know how you compare with other organizations in the pursuit of the most relevant external (3rd-party) data, then don’t miss our latest research….
The Essential Guide to Boosting Lead Scoring with External Data
Not all leads are created equal. Some prospects might be a better fit for your product or service, have a bigger pain to address, or are closer to deciding to…
Practitioner’s Guide: External Data for Business Analysts
External data is not a new concept. Businesses have been buying it in some form or another for nearly as long as they’ve been running analytics programs. But now many…
The Future of Field Sales: Predictive Prospecting in the CPG Industry
Consumer-packaged-goods companies are facing anevolving consumer behavior landscape responding to aweakened economy and high inflation, this following thechanges triggered by the pandemic. Though thecircumstances are challenging, projections for growth inthese…
The Predictive Prospecting Advantage: A New Era for Manufacturing Field Sales
Ongoing challenges for manufacturers have been exacerbated by inflation-driven, rapidly rising prices affecting everything from distribution costs, and business closures. This climate makes it more crucial for manufacturers to penetrate…
Harnessing the Power of ML: Essential Use Cases for Fraud and Risk Leaders
Financial fraud is growing and it’s expensive. A mix of factors are combining to create a lower entry barrier for fraudsters and high-risk customers. This makes it imperative for financial…
How you can use ML today to optimize your field sales
CPGs depend on their hundreds or even thousands of salespeople to keep goods moving and to grow the customer base. The current economic climate makes it even more crucial for…
Why RevOps need the right data to drive growth
RevOps, is a strategic and tactical approach that consolidates sales, marketing, and customer success operations into a unified team. RevOps connects the people with the data resources they need to…
How to level up your lead generation with External data
External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP, complete…
The No Fluff Guide to B2B Data Sources
There are many options available when it comes to B2B datasets and providers. The challenge is finding the right data sources for your business, who have relevant, accurate, compliant, and…
Practitioner’s Guide: External Data for Business Analysts
External data is not a new concept. Businesses have been buying it in some form or another for nearly as long as they’ve been running analytics programs. But now many…
The Essential Guide to Boosting Lead Scoring with External Data
Not all leads are created equal. Some prospects might be a better fit for your product or service, have a bigger pain to address, or are closer to deciding to…