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2022 State of External Data
Explorium research survey If you’d like to know how you compare with other organizations in the pursuit of the most relevant external (3rd-party) data, then don’t miss our latest research….
The Essential Guide to Boosting Lead Scoring with External Data
Not all leads are created equal. Some prospects might be a better fit for your product or service, have a bigger pain to address, or are closer to deciding to…
Practitioner’s Guide: External Data for Business Analysts
External data is not a new concept. Businesses have been buying it in some form or another for nearly as long as they’ve been running analytics programs. But now many…
External Data for Consumer Goods: The Definitive Playbook
The consumer goods industry is rapidly evolving. CPG firms are turning to machine learning and data science, fueled by relevant external data, to gain a competitive edge in a crowded…
Boost Pipeline Generation with the Right Data
External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP,…
External Data for SMB Marketing and Sales: The Definitive Guide
Many B2B marketers and sales teams recognize the value of targeting small and medium-sized businesses (SMBs). The sheer volume of SMBs makes it worth your efforts; the US Small Business…
2022 State of External Data
Explorium research survey If you’d like to know how you compare with other organizations in the pursuit of the most relevant external (3rd-party) data, then don’t miss our latest research….
External Data Platforms as Part of the Modern Data Stack
Modernizing data architectures is top of mind for many IT, data, and analytics leaders. Providing users with the right data, at the right time, and in the right form is…
Strategy Guide to Implement an External Data Platform
External data has the power to boost your analytics and machine learning models – driving more value and ROI. By adding important context not found in your internal data you…
How to Improve Your Training Data for Vastly Better Machine Learning
Making your training data better is much easier than you think, and you can use several easy strategies for quick wins.
External Data for Consumer Goods: The Definitive Playbook
In this eBook we propose 10 questions that you should ask before starting on your external data acquisition journey. We also provide reference material to help you find the answers to those questions.
10 Questions to Ask Before Buying External (Alternative) Data
In this eBook we propose 10 questions that you should ask before starting on your external data acquisition journey. We also provide reference material to help you find the answers to those questions.