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Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
How we build no-code Data Enrichment Pipelines
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
Explorium’s Data Onboarding Process
Navigating the data vendor landscape, Explorium ensures high-quality data discovery and integration through a meticulous process. This involves market analysis, rigorous data validation, and compliance with legal and security standards….
How we build no-code Data Enrichment Pipelines
How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…
Manufacturing Sales Strategy 101
Successful manufacturing leaders understand the need for a strong manufacturing marketing strategy. However, with ongoing inflation raising production rates by over 33.9%, implementing a powerful manufacturing sales strategy is equally…
Total Addressable Market (TAM) – What Is It & How to Calculate
Whether you’re at the helm of a startup or steering an established manufacturing enterprise, a solid grasp on what TAM is, how to calculate it, and how to harness its…
Market Segmentation for Manufacturing Businesses
Navigating manufacturing isn’t just about keeping up with the latest technologies or production methods. It’s about understanding who you’re making these products for. Enter market segmentation: the strategy that slices…
Manufacturing Marketing Strategy: A Complete Guide
Although the manufacturing sector is diverse including companies that produce industrial machinery to consumer goods, developing an effective marketing strategy is crucial to them all. Having a strategic approach to…
Lead Generation For Manufacturers
The manufacturing sector stands at a pivotal crossroads, embracing the winds of change brought on by digitization and automation. As per Statista, the global market is projected to witness a…
B2B Marketing for Manufacturers
Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing…
Revealing Manufacturer’s Services and Equipment
Introduction The advent of Generative AI is steadily influencing various industries, with manufacturing standing out as a pivotal domain undergoing significant change. Traditionally viewed as a sector resistant to rapid…