Business Data

Whether you’re at the helm of a startup or steering an established manufacturing enterprise, a solid grasp on what TAM is, how to calculate it, and how to harness its insights effectively can significantly influence your strategic direction. From foundational concepts to practical applications, including real-world manufacturing examples, this comprehensive guide is poised to equip you […]

In the dynamic world of digital marketing, the role of technographics has ascended to unprecedented heights. This rich tapestry of data offers a window into the technological choices, preferences, and strategies of businesses, serving as a beacon for marketers and strategists alike. As you journey through this article, you’ll uncover the nuances of technographics, gaining […]

Introduction to Firmographic and Demographic Data In the world of business strategy and marketing, understanding your audience is paramount. Two key types of data that businesses often rely on are firmographic and demographic data. Both play crucial roles in shaping strategic business decisions, but they serve different purposes and offer unique insights. This blog post […]

Understanding Firmographics Surveys In the realm of B2B marketing, understanding your target market is crucial for success. One of the most effective ways to gain this understanding is through a firmographics survey. Delving into firmographics can offer deeper insights. A firmographics survey is a tool used to collect specific data on various businesses. It’s instrumental […]

In the realm of B2B marketing, understanding your target market is the key to success. One of the most effective ways to gain this understanding is through firmographic segmentation. For those keen on exploring the nuances of firmographics further, we’ve delved into its intricacies here. But what exactly is firmographic segmentation, and why is it […]

In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them to tailor their B2B marketing and sales efforts more effectively. Those eager to harness the full potential of a firmographic dataset should visit our dataset […]

What is technographic data? Technographic data (also referred to as technographic segmentation) is the analysis of the technology stack a company uses, including hardware, software, and applications. This data also may include information about when the companies purchased their specific technologies (tools and applications). Companies use this data for market segmentation to identify target markets […]

What is website traffic data? Website traffic data provides comprehensive information and metrics on websites and their number of visitors, number of users, number of clicks, duration of the visits, how they reached the sites, their search intent, bounce rates, conversion rates, and the trends derived from all of this information. Measuring site traffic, which […]

What is B2B leads data? B2B leads data delivers a comprehensive list of historical and real-time details (such as contact information) of prospects (lead lists). It includes business information and contact details of business owners and decision-makers for small businesses, start-ups, and corporations. B2B sales leads should be categorized and organized in order to improve […]

What is B2B Intent data? B2B intent data, also called buyer intent data, is the information about products and services that prospective buyers are searching online. You can measure the buyer intent signals from leads or existing customers through social media, product review and comparison websites, and focused surveys. It is useful to help design […]

What is eCommerce data? eCommerce data provides information collected from the eCommerce industry – online retail  sites – about products, pricing, sales performance, and customers. Companies with an online retail presence use the data to gain insights into customer behavior and improve their experience. Online businesses and eCommerce retailers leverage eCommerce data to understand how […]

What is B2B contact data? B2B contact data is the business contact information of employees, including job titles, email id, and phone numbers. This data is part of sales intelligence and facilitates B2B sales activities. B2B contact data may also provide contact details of the key decision-makers (such as C-level executives) to establish the first […]

What is Business Registry data? Business registry data includes the company name and address, date of incorporation, previous names if any, alternate names if any, controlling or parent company if applicable, and key financial information. Where does the data come from? Most of the data comes from government registries. Government regulations dictate that companies must […]

What is third party audience data? Third party audience data provides information about potential and existing customers, including their behavior, interests, and location details. Typically linked to a specific device ID, audience data provides insights on how individuals spend time online, their information consumption patterns, spending habits, movements, and events they attend. You can use […]

The emergence of fintechs in recent years can largely be attributed to their increased flexibility, agility, and speed when compared to their traditional banking counterparts. However, fintechs must balance contrasting goals. They must continue to provide customer-centric solutions while safeguarding their organization from risk. They have to attract a constant stream of high-quality, low-risk leads, […]

What is brand sentiment data? Brand sentiment data measures the feelings and opinions that people have towards a specific brand. Besides tracking the number of brand mentions on social networks, online reviews, and customer feedback, it also provides context by the tone of the comments and conversations among target audiences. Brand sentiment can be positive, […]

What is Business Ownership data?        Business ownership data indicates which person or entity owns a business and the course of action that brought them the ownership. For example, if they started the company or acquired it. The details about the owner, including gender, age, and professional credentials, can also be part of […]

What is retail data? Retail data provides information about retail stores, companies, markets, industries, and regions. This information powers market research, industry analysis, and retail data analytics for increasing sales, driving growth, and better decision-making.  All retail businesses use this data to get a clear picture of their company and its market segment, perform competitor […]