External Data

External data (also known as “alternative” or “third-party” data) is any data that an entity acquires beyond its four walls. Most companies are aware of the value they can gain from their own internal data such as consumer demographic information and purchase history. However, no company possesses the perfect, entirely comprehensive dataset that contains all […]

Alternative data (also known as “external” or “third-party” data) is any data that an entity acquires beyond its four walls. Most companies are aware of the value they can gain from their own internal data such as consumer demographic information and purchase history. However, no company possesses the perfect, entirely comprehensive dataset that contains all […]

Many organizations understand the value of external data, yet struggle with external data procurement. To remain competitive, organizations need a strategy for purchasing external data in order to derive the maximum value from it. Our 2022 State of External Data report aimed to discover how organizations use external data today and understand the challenges they […]

What are unknown unknowns?  An unknown unknown is something you don’t know that you don’t know. The term, made famous by former United States Secretary of Defense Donald Rumsfeld, refers to situations where you don’t know the root cause of a problem, and therefore don’t know what resources you need to solve it. Unknown unknowns […]

Artificial intelligence (AI) has been the main driver of big data, robotics, and IoT. Still, this year, the trend is shifting to see access to external data emerge as a strong competitive advantage.  Today, there is more interest than ever in AI, Machine Learning, and Data Science. AI applications are in use for applications ranging […]

In the contemporary digital landscape, data isn’t just a collection of numbers and facts; it’s the lifeblood of industries, the compass for decision-making, and a telescope peering into future trends. As its importance grows, so does the imperative to understand the intricacies of data handling and analysis. Data Exploration Think of a detective arriving at […]

2021 was an exciting year for Explorium. We raised our series C round of funding in May,  were named a Cool vendor by Gartner, launched two new offerings to build audiences and add data enrichments.  In addition, we have been growing and expanding rapidly with new offices in New York, Utah and in California. As […]

Organizations today understand the value of data. Most use their internal data to drive important decision-making processes. Many are catching on to the value of external data and understanding how leveraging it can create a competitive advantage. Historical data is not sufficient to drive accurate predictions. By enriching their own data with external data (also […]

Data orchestration is the process of bringing data together from multiple sources, cleansing it, combining it, organizing it, and preparing it for analysis or operational use. The modern data journey can be seen as a collection of workflows. It starts with data extraction from different data sources, and continues with the transformation and consumption of […]

Organizations today focus on generating insights based on their internal data sources such as their CRM tools and data warehouses. To most organization’s, the value of data that comes from outside their four walls is clear, however finding the right external datasets can be a challenge. The amount of big data available is overwhelming; it […]

A modern data stack, or a modern data architecture, is a suite of tools that helps businesses manage, integrate, and analyze their data to proactively uncover new areas of opportunity and improve efficiency. Data infrastructure is typically focused on internal data sources across disparate segments – data warehouses, data lakes, and databases.  An organization’s data […]

How External Data Can Elevate Data Analytics and Machine Learning To New Heights Data is valuable. It helps uncover valuable insights, understand the customer experience, analyze their exposure to risk, and assess the success of evolving business models. Ultimately, the right data helps drive better business decisions.  A few months ago, we hosted a session […]

3 steps to instantly generate audiences Are you eager to start an analytics project, but don’t think you have the data you need? Get going quickly with Explorium and instantly generate audiences to kick off projects such as:  Creating lead lists (for sales and marketing campaigns)  Data analysis and advanced business analytics programs Business Intelligence […]

In the vast expanse of today’s digital universe, data is both a beacon of opportunity and a formidable challenge. Much like explorers navigating the uncharted waters of old, modern businesses sail through seas of data, seeking insights to guide their course. However, transforming this endless stream of information into actionable knowledge isn’t straightforward. It demands […]

How the right external data can fuel machine learning for consumer insights.  The consumer goods industry has changed significantly in the past few decades, fueled by increasing technological development and constantly changing consumer habits. The pandemic disrupted supply chains and upended the retail market, forcing many smaller shops and convenience stores to close, move, or […]

The value of external data might be apparent, but are you ready to purchase it?  Data is the key to solving analytical problems. Just as organizations seek out new revenue streams and new customers, they must seek out new data. Relevant data enables better data analytics, predictive models, and the ability to make more accurate […]

Data is a necessary component of modern organizations, revealing how consumers behave, how they think, and what they want. It can also help organizations mitigate risk and improve operational efficiency. Data management is essential, yet many companies suffer from ‘Not Invented Here Syndrome’, focusing solely on data generated internally rather than looking to leverage external […]

Data marketplaces provide access to data from a variety of different sources and providers. This article will go over some of the benefits and limitations of data marketplaces, and how an external data platform can help address these limitations.    What is a Data Marketplace?  A data marketplace is exactly what it sounds like; an […]