Manufacturing

Successful manufacturing leaders understand the need for a strong manufacturing marketing strategy. However, with ongoing inflation raising production rates by over 33.9%, implementing a powerful manufacturing sales strategy is equally important. But where do manufacturers start? Understanding The Markets and Your Current Manufacturing Sales Strategy A successful manufacturing or industrial sales strategy starts with identifying […]

Navigating manufacturing isn’t just about keeping up with the latest technologies or production methods. It’s about understanding who you’re making these products for. Enter market segmentation: the strategy that slices the market into manageable, bite-sized pieces based on shared needs or characteristics.  Think of market segmentation as your GPS in the vast manufacturing landscape. It […]

Although the manufacturing sector is diverse including companies that produce industrial machinery to consumer goods, developing an effective marketing strategy is crucial to them all. Having a strategic approach to manufacturing marketing directly correlates with how well these companies enhance brand visibility, attract customers, and drive sales. As outlined in Explorium’s B2B Manufacturing Marketing article, […]

The manufacturing sector stands at a pivotal crossroads, embracing the winds of change brought on by digitization and automation. As per Statista, the global market is projected to witness a significant growth of 6.7% in 2023, heralding a new era for manufacturers. This growth is not just a statistic; it’s a clear indicator of the […]

Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing market include manufacturers, distributors, suppliers, service providers, and end-user industries. Market trends in B2B manufacturing are constantly evolving, influenced by technological advancements, economic shifts, and […]

Introduction The advent of Generative AI is steadily influencing various industries, with manufacturing standing out as a pivotal domain undergoing significant change. Traditionally viewed as a sector resistant to rapid change, manufacturing is now gradually uncovering new opportunities through AI-driven insights. These insights are providing sales leaders in the manufacturing industry with more accurate data […]

Our previous post about our 2024 State of Manufacturing Data Survey provided an overview of the survey’s noteworthy results.  Among other things, we saw that 81% of the manufacturer-respondents procure  data from two or three providers. And when it came to determining which types of external data were acquired, the marketing teams had the most […]

For the third year running, we conducted our State of External Data survey. In this round, we surveyed industrial manufacturers’ use of external data. Our respondents were executives at 100 large manufacturing companies with annual revenues of $1B or more. Located in the US (80%) and the UK (20%), they were recruited by a global […]