Manufacturing

Successful manufacturing leaders understand the need for a strong manufacturing marketing strategy. However, with ongoing inflation raising production rates by over 33.9%, implementing a powerful manufacturing sales strategy is equally…

Navigating manufacturing isn’t just about keeping up with the latest technologies or production methods. It’s about understanding who you’re making these products for. Enter market segmentation: the strategy that slices…

Although the manufacturing sector is diverse including companies that produce industrial machinery to consumer goods, developing an effective marketing strategy is crucial to them all. Having a strategic approach to…

The manufacturing sector stands at a pivotal crossroads, embracing the winds of change brought on by digitization and automation. As per Statista, the global market is projected to witness a…

Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing…

Introduction The advent of Generative AI is steadily influencing various industries, with manufacturing standing out as a pivotal domain undergoing significant change. Traditionally viewed as a sector resistant to rapid…

Our previous post about our 2024 State of Manufacturing Data Survey provided an overview of the survey’s noteworthy results.  Among other things, we saw that 81% of the manufacturer-respondents procure …

For the third year running, we conducted our State of External Data survey. In this round, we surveyed industrial manufacturers’ use of external data. Our respondents were executives at 100…