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Insights to grow your business
Lead Scoring That Actually Drives Revenue
Machine Learning can take your marketing and sales to the next level, by enabling a scalable system to help you identify your ICP, and connect with them in the way that will bring the highest ROI. But it’s not as simple as it sounds – you need fresh data with high accuracy to find prospects […]
Data Management Best Practices for Effective Machine Learning Projects
The adoption of machine learning in the enterprise continues to grow as businesses—hungry for automation and intelligence—strive for greater efficiency, agility, and innovation through the digital transformation of legacy processes. From the rise of MLOps to the advent of TinyML on IoT edge devices, established use cases and lessons learned from early adopters are paving […]
How you can use ML today to optimize your field sales
CPGs depend on their hundreds or even thousands of salespeople to keep goods moving and to grow the customer base. The current economic climate makes it even more crucial for CPGs to focus and prioritize the right targets and tackle and remove barriers to optimal field sales. Download this white paper to learn about: The […]
Why RevOps need the right data to drive growth
RevOps, is a strategic and tactical approach that consolidates sales, marketing, and customer success operations into a unified team. RevOps connects the people with the data resources they need to enhance the customer experience and drive efficient growth. Alignment in revenue operations is key to a company’s success in its given market. Read on to […]
Taboola case study
Taboola Leverages Explorium’s External Data Platform To Rapidly and Accurately Segment, Route, and Retarget Inbound SMB Leads
GlassesUSA.com Uses Explorium to Grow Revenue by Double Digits
GlassesUSA.com is the fastest-growing, leading online eyewear retailer serving a mass market with a broad variety of products. As a disruptor in the eyewear category, GlassesUSA.com continues to innovate the industry with tools that further the brand’s mission, including its proprietary Prescription Scanner App and the Virtual Mirror. Over the years, they’ve made innovation and growth […]
How to level up your lead generation with External data
External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP, complete with key distinguishing features. Download this guide to learn how you can use external data to: Build a lead-scoring system to rank potential customers’ relevance […]
Market Segmentation Strategies for Steering Through Uncertainty
Economic uncertainty and underlying market transformations make it difficult to predict which segments will grow and which ones retrench. As companies get ready for 2023 they need to get real-time market insights to re-prioritize market segments and identify those with the bigger opportunity. Join Iris Zarecki, Marketing Director at Explorium, and guest speaker John Buten, […]
The No Fluff Guide to B2B Data Sources
There are many options available when it comes to B2B datasets and providers. The challenge is finding the right data sources for your business, who have relevant, accurate, compliant, and regularly updated data. Download this guide to learn about: The real value of third-party data The most important things to consider when looking for […]
Leveraging External Data to Create a Competitive Go-To-Market Strategy
External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market (TAM), and improve KPIs across a number of sales and marketing activities. Organizations need to […]
PepsiCo and Explorium @ Gartner D&A: Accelerating Insights with External Data
Data science’s commercialization over the last decade emphasized the science more than the data. Even as data scientists spent most of their time wrangling and cleaning data, it was their algorithms that gave their organizations a competitive advantage. This industry model had a significant flaw that ultimately caught up with commercial data science, though. Algorithms […]
Practitioner’s Guide: External Data for Business Analysts
External data is not a new concept. Businesses have been buying it in some form or another for nearly as long as they’ve been running analytics programs. But now many companies are amping up their external data procurement efforts. Therein lies the opportunity for business analysts: to serve as an indispensable guide using external data […]
The Essential Guide to Boosting Lead Scoring with External Data
Not all leads are created equal. Some prospects might be a better fit for your product or service, have a bigger pain to address, or are closer to deciding to buy compared to others – but how can the go to market teams tell? The answer is with lead scoring. Download this guide and get […]
External Data for Consumer Goods: The Definitive Playbook
The consumer goods industry is rapidly evolving. CPG firms are turning to machine learning and data science, fueled by relevant external data, to gain a competitive edge in a crowded space.
Boost Pipeline Generation with the Right Data
External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP, complete with key distinguishing features. Download this guide to learn how you can use external data to: Build a lead-scoring system to rank potential […]
How to build advanced lead generation pipelines
Stop guessing and start using data to build advanced lead generation pipelines directly into your CRM. Use your historical data and enrich it with external data from thousands of sources to create an ideal customer profile and a targeted lead list. Then populate your CRM with the right leads and everything you need to know […]
IDC: Best Practices Shorten Your Time to Value with External Data Sources
External data is a powerful tool to improve analyses and decision making. Download this complimentary Analyst Brief from IDC, “Best Practices Shorten Your Time to Value with External Data Sources.” Learn how establishing a strategy and best practices coupled with new technology can accelerate your time to realizing the value of high quality external data.
Data matching in Explorium
Explorium’s unique approach to data matching and entity resolution allows you to enhance and enrich your internal data with confidence and add context for more in depth insights. Download this solution brief to learn more.