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Insights to grow your business
The Predictive Prospecting Advantage: A New Era for Manufacturing Field Sales
Ongoing challenges for manufacturers have been exacerbated by inflation-driven, rapidly rising prices affecting everything from distribution costs, and business closures. This climate makes it more crucial for manufacturers to penetrate…
Driving Manufacturing Success with Predictive Prospecting
Discover How Explorium’s Predictive Prospecting Solution Transforms Manufacturing Businesses In an era where disruption is the new normal, operational and revenue resiliency has become paramount in the manufacturing industry. This…
The Impact of Predictive Prospecting on Manufacturing Go-to-Market Strategies
Unlock the power of data-driven prospecting in your manufacturing business with our comprehensive industry report. Learn how predictive prospecting can revolutionize your go-to-market strategies and lead to more efficient operations…
Market Segmentation Strategies for Steering Through Uncertainty
Economic uncertainty and underlying market transformations make it difficult to predict which segments will grow and which ones retrench. As companies get ready for 2023 they need to get real-time…
The No Fluff Guide to B2B Data Sources
There are many options available when it comes to B2B datasets and providers. The challenge is finding the right data sources for your business, who have relevant, accurate, compliant, and…
Leveraging External Data to Create a Competitive Go-To-Market Strategy
External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers,…
PepsiCo and Explorium @ Gartner D&A: Accelerating Insights with External Data
Data science’s commercialization over the last decade emphasized the science more than the data. Even as data scientists spent most of their time wrangling and cleaning data, it was their…
Practitioner’s Guide: External Data for Business Analysts
External data is not a new concept. Businesses have been buying it in some form or another for nearly as long as they’ve been running analytics programs. But now many…
The Essential Guide to Boosting Lead Scoring with External Data
Not all leads are created equal. Some prospects might be a better fit for your product or service, have a bigger pain to address, or are closer to deciding to…
External Data for Consumer Goods: The Definitive Playbook
The consumer goods industry is rapidly evolving. CPG firms are turning to machine learning and data science, fueled by relevant external data, to gain a competitive edge in a crowded…
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Boost Pipeline Generation with the Right Data
External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP,…