With the right external data a fast moving consumer goods company experienced a 43% growth in net new business and a 20% gain in existing and former customer accounts.
Consumer goods organizations still rely on field sales teams to sell their products to restaurants, bars, cafes, and retail locations such as convenience stores and corner shops. Selling to these establishments has always been challenging, many open and close quickly or move to different locations. Sellers are left trying to figure out who to target and who is more likely to convert.
Watch this webinar to learn the advantages of leveraging external data with your internal data to provide deeper insights. Supply your sales force with the right data and tools to better target accounts and accelerate your sales process, close business, and build better relationships with your customers.
