Many B2B marketers and sales teams recognize the value of targeting small and medium-sized businesses (SMBs). The sheer volume of SMBs makes it worth your efforts; the US Small Business Administration estimates there are over 30 million of these businesses in the United States alone. Their smaller size means flatter organizations where the user, decision maker, and approver are sometimes all the same person. This typically means quicker deal cycles and more revenue for your business.
In this brand new guide, you’ll discover:
- How the right external data can generate new leads, enrich existing lead and customer data, and enhance predictive lead scoring models
- The increasing importance of external data for sales and marketing use cases. Whether youʼre a growth marketer, a sales or revenue ops professional or a marketing or sales leader, using internal data alone means missing out on the information you need to build impactful SMB marketing and sales campaigns.
