Market analysis, and specifically white space analysis, is crucial for manufacturing companies because it helps identify opportunities for growth, improvement, and innovation within their operations.
A global manufacturer in the metal-cutting industry was looking for a reliable, data-driven way to identify and map all high potential customers in certain territories, in order to estimate the real growth opportunity in that territory. Using Explorium data, the manufacturer defined its market and refined its sales approach. Its Total Addressable Market (TAM) was analyzed and within that, the high-potential businesses possessing their ICP (ideal customer profile) were identified. This enabled the sales team to assess the real growth opportunity in specific territories, strategize and proceed accordingly.
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