Manufacturers are experiencing dynamic and challenging economic circumstances right now. Supply chain disruptions, once rare, are now routine. Geopolitical tensions affect supply and delivery. Customers more readily switch suppliers if they find better value elsewhere and at the same time, take ethical and sustainability issues into account in their decision-making. From these and other perspectives, industrial manufacturers are confronting a changed business landscape.
On top of these, maintaining stable, efficient, and growing sales is more complex now since the inflationary climate can impact the viability of manufacturers’ business customers. As a result, manufacturers need to keep their finger on the pulse of their evolving sales environment. To do so, they need help.
AI, ML, and of course, Generative AI will enable a change in manufacturing sales processes to a level not previously available. And they can address and help successfully contend with the problems mentioned above.
Assuming you have access to sufficient data about your potential clients1, it will be machine learning and AI models that will help you predict which target customers make the best prospects. Using these predictions, you will be able to prioritize the leads and focus your sales team’s time and effort on the more promising leads, those that are the best fit for your ICP – ideal customer profile.
