To adapt to and grow in a changing business landscape, industrial manufacturers are reorganizing processes, such as bringing supply
chains closer to target markets, integrating more technology and AI processes in manufacturing and maintenance, and engaging in more sustainable manufacturing.
On the sales side, one of the key challenges to growth remains constant: identifying all the high value businesses in your total addressable market (TAM) that are relevant to your products.
One of our industrial manufacturing customers identified 10,000 new, viable leads in its TAM that ultimately resulted in a double-digit conversion rate increase and millions of dollars’ worth of new business in its pipeline.
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